THE FILM-INDUCED TOURISM DEVELOPMENT IN BRUNEI: PERSPECTIVES AND POTENTIALITY
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Abstract
Film has been the main medium for accessing the mass population that can play a significant role in influencing travel or tourist decision making. It is argued that film-induced tourism delivers a permanent image of the destination and could be a more economical strategy for destinations to promote themselves. This paper, therefore, looks at the potentiality of film-induced tourism in Brunei. This paper will illustrate case studies, e.g. Matamata, a small town in New Zealand from Peter Jackson’s The Hobbits trilogy, that have made it a popular tourist destination that attracts travelers from around the world. Furthermore, local Bruneian films such as Ada Apa Dengan Rina, Rina 2 as well as a horror trilogy made by Tutong-based filmmaker Abdul Zainidi will also be discussed. This paper will explore whether Bruneian local production films trigger any interests in visiting the film’s portrayed locations and whether filming in a certain attraction has different impacts on tourists’ decision making. In addition, based on a survey and semi-structured interviews, this paper will also investigate if film genre or character/story affects the typology of tourists to understand the connection between the tourism and film industry better. Analysis of this study will be twofold: one from data collection while the other from textual analysis.
Keywords: film tourism, destination marketing, film production, emerging tourism
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