Published: 30-06-2011

Articles

The Moderating Roles of Involvement and Heuristics on Advertising Effectiveness: A Study of Financial Advertisements

Wann-Yih Wu, Hsiao-Yun Lu, Liang-Tzu Chen
PDF 1

Convergence of Accounting Standards Does Not Always Lead to Convergence of Accounting Practices: The Case of China

Karin Olesen, Fiona Cheng
PDF 2

A Comparative Analysis of the Firm Specific Determinants of Syariah Compliant Versus Non-Syariah Compliant Firms in Bursa Malaysia

Mohamed Albaity, Rubi Ahmad
PDF 3

The 2008-09 Global Financial Crisis: Services to the Rescue in Malaysia

Mei Ling Sieh Lee
PDF 4

Asia as the New Master of the Business Universe

Ghazali Musa, Lord Digby Jones, Thinaranjeney Thirumoorthy
PDF 5